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Introduction to the Third Sector
What is the third sector and what are purpose-led businesses? You'll explore business structures to consider.
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What is the Third Sector?
07:44
Legal Structures
24:07
Psychometrics
An introduction to Dan Erasmus who will be sending out the psychometric tests and reviewing the outcomes with you. As part of the Passion to Paycheque programme, you will undertake a personality-based psychometric test, which will help to identify your strengths and areas for development, to help make your passion a reality.
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Introduction to Psychometrics
00:31
Ideation
Unsure of what you want to create? Haven't got an idea to hand? Join this module to find your passion! You'll explore how to find business opportunities and how to best address the challenges in your community
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Exploring Opportunities
15:32
Discover Your Passion
20:52
Testing Assumptions & Creating a Value Proposition
This module will help you learn how to ask the hard questions and also - how to ask questions in the right way! In order to test our assumptions, we need to be able to talk to our customers and this requires... you guessed, asking questions! You'll learn the difference between good and bad data and how to listen more and talk less. We'll also dive into how to create a good value proposition. In a nutshell, you'll be able to create a clear statement about your business that will offer three things: 1. Relevancy 2. Value 3. Differentiation
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Testing Assumptions
25:38
Value Proposition and Canvas
26:11
Pitching Your Passion
No matter if you speaking to a customer, a friend or even a billionaire investor, you need to be able to explain your business idea clearly and with passion! Learn top tips on how to create a short 60 sec pitch that will help you to share your ideas and vision.
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Pitch Perfect
14:35
Business Model Canvas
You have tested your assumptions and validated your ideas and value proposition. Now, You will created a strategic management template & develop your basic business model.
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Lean Canvas vs Business Model Canvas
07:44
Failing Fast & Overcoming the Fear of Failure
Failure is a part of any journey, and none more so than the journey of an entrepreneur. But learning to fail fast and how to overcome the emotions that are tied to failure can be difficult! In this module, you'll learn tricks of the trade for learning from mistakes in a quick, cost-effective way as well as how to mental overcome the fear of failure
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Failing Fast & Overcoming the Fear of Failure
27:12
One to One Coaching
You can book in 2 hours of one to one coaching. This can be done with a calendar link in 30 min and 1 hour slots and choose from meeting in person or over zoom.
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One to One Coaching – Sign up!
Fireside Chats
Listen to the journeys of others that have started up!
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Chris Barnard
00:00
Corrine Mulholland
00:00
Passion to Paycheque
About Lesson

A value proposition is a statement that answers the ‘why’ someone should do business with you. It should convince a potential customer why your service or product will be of more value to them than similar offerings from your competition. You know why your company is great, but do your potential customers know what sets your brand apart?

A good value proposition can give you an advantage over your competitors and is often what your prospects use to evaluate you. And for many consumers, your value proposition is the first thing they encounter when exploring your brand. So, having a clear, concise value proposition is more important than ever!

I don’t think the video in the work is working so please see below for an overview of the VPC.

 

There are some great worksheets to help you figure out your customer jobs, pains and gains in the attachments as well as a blank value proposition canvas and template for your customer wide scan.

Exercise Files
customer-pains-trigger-questions.pdf
Size: 145.26 KB
customer-jobs-trigger-questions.pdf
Size: 139.85 KB
customer-gains-trigger-questions.pdf
Size: 141.03 KB
Value Prop Blank.pdf
Size: 403.07 KB
Customer Wide Scan.xlsx
Size: 12.78 KB
Empathy Map.pdf
Size: 625.12 KB
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